How to make the most of an exhibition

It constantly amazes us how many exhibitors spend fortunes on amazing stands and think ‘that’s the job done‘ expecting customers to flood to them with orders.

The truth is, you have to work hard to drive quality traffic to your amazing stand well before the excitement of the show and equally hard after it if you really want tangible exhibition success.

At Wish we help clients ‘own the show‘ ensuring their prospects and customers go home remembering their stand ahead of every other exhibitor, and then we help them turn stand visitors into sales.

Virtue Energy Storage Solutions Digital Mock Up of Exhibition Stand

Start at the end....

What exactly is it you hope to achieve by exhibiting at this show? Is it the right show and will your prospects be there? Have you considered all of the overheads involved? What are your specific sales objectives for the show? How much space do you need to take?

Deciding whether to show at an exhibition is fraught with difficult questions. And getting any of them wrong can result in an exhibition project becoming a financial burden instead of a profitable investment.

Wish have worked with both large and small clients on their exhibition presence in the UK, mainland Europe and the US. Our ‘Own the show‘ service helps clients through the maze of exhibiting and ensures they optimise their show presence. From the initial planning and execution through to follow up comms, Wish can help you with any or all aspects of your exhibition presence to ensure an outstanding and profitable exhibition.

Make an exhibition of yourself

If you’re thinking about exhibiting or already have plans in the pipeline and you really need to maximise the opportunity, get in touch with us for a chat about the value Wish can bring to your exhibition presence.

We’ll get the show on the road, and then we’ll help you own it!

Image of Roberts Mart exhibition stand at the NEC. Innovative packaging displayed as a mini mart

Roberts Mini Mart

Roberts Mart, the UK’s largest independent supplier of printed flexible packaging, approached Wish to help them ‘own the show’ at the Packaging Innovations Show held at the NEC. Initially our task was to develop an innovative and engaging stand, promotional activity and pre-show comms to encourage maximum footfall with the ultimate objective of generating leads for their sales team and of course sales to generate that vital return on their exhibition investment.

Results

Over 190 Conversations: Our striking and enormously engaging exhibition stand attracted a huge number of interested visitors, leading to over 190 positive conversations with prospective clients across the two-day event.
14 Prospect Meetings: Our ‘own the show’ strategy resulted in the setting up of 14 prospect meetings made directly at the exhibition, laying the groundwork for future sales.

Roberts Mart were delighted to experience such a successful show which delivered truly outstanding results having completely ‘owned the show’.

Mindray bowel cancer infographic social post displayed on laptop.

Our work also included a range of marketing assets, from emails and website banners to brochures, exhibition graphics and support materials. Together, these helped Mindray UK present a clearer, more consistent message across digital channels and key healthcare events.

Marketing Team, Mindray

Establishing a robust and enduring partnership with the Wish team has been a game-changer for us. Their consistent delivery of exceptional work aligns seamlessly with our strategic objectives. From injecting original creative flair into our website and social media content, to elevating our brand presence across diverse market sectors, Wish has played a pivotal role. The collaborative efforts encompass exhibition design, marketing initiatives, and more, where the team consistently exceeds our expectations. Their unwavering reliability and innovative approach have truly enhanced our overall success.

B.R.

Marketing Director, Roberts Mart

We found Wish to be a pleasure to work with. Their creative took us in new directions, whilst their all-round marketing knowledge ensured everything is focused on achieving our objectives. We have no hesitation in recommending Wish as a fully integrated marketing agency

Head of Marketing, Animalcare

The website project has been well-structured and clearly managed from the outset. It’s been a demanding process, but the support and direction provided throughout – particularly around planning, issue resolution, and prioritising key actions – has kept the project on track. The collaborative approach has not only ensured steady progress but also helped build confidence within our team. A big thank you to Wish for delivering a well-organised and professional experience.

Clare Jones

Chief Marketing Officer, System C

Wish are a breath of fresh air. They are an integral part of our business and always react well to seemingly impossible deadlines with cost effective, creative solutions.

NSF Health Sciences, NSF