System C.

System C is a leading UK healthcare technology provider, delivering software solutions that support the NHS, healthcare organisations, community services, social care providers and local authorities.

Client

System C

Services

Brand & Positioning Campaign & Content Web & Experience Performance Marketing Engagement & Activation

The brief.

Following a recent rebrand, System C needed a website that better reflected its new positioning, improved the user experience and made it easier for different audiences to understand its products and services.

Alongside the website, we were also asked to support wider marketing activity, including animated video content and creative delivery for UserCon, System C’s flagship annual event. The aim was to create a more consistent, professional brand experience across key digital, event and customer touchpoints.

The Corporate Website

We designed and developed a future-ready WordPress website with a cleaner user journey, improved navigation, stronger calls to action and a refreshed Resource Hub. The site was built with SEO, performance and conversion tracking in mind, while giving System C’s internal team the flexibility to manage content through custom modules.

Marketing Support

Beyond the website, we supported System C with a range of creative and marketing assets. This included animated video content to help communicate complex onboarding messages in a clear and engaging way.

We also delivered a full suite of creative assets for UserCon 2025 and 2026, including signage, event graphics, presentations, printed collateral, merchandise and keynote video content, helping create a polished and consistent brand experience for one of System C’s key annual events.

The website project has been well-structured and clearly managed from the outset. It’s been a demanding process, but the support and direction provided throughout – particularly around planning, issue resolution, and prioritising key actions – has kept the project on track. The collaborative approach has not only ensured steady progress but also helped build confidence within our team. A big thank you to Wish for delivering a well-organised and professional experience.

Clare Jones

Chief Marketing Officer, System C