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Engagement & Activation

Making meaningful
connections.

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System C UserCon audience
Lakeside Village father and son playing mini golf.
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Engagement is about making meaningful connections. Activation is about creating the moments and experiences that inspire people to act.

So, it's not just what you say. It's where, when and how you say it.

Creating engagement across multiple touch points.

From internal comms and stakeholder engagement to exhibitions, events, direct mail and multichannel campaigns, we help healthcare brands create meaningful interactions, moments that inform, engage and inspire action.

Because those moments only happen when you reach the right audience at the right time with the right message.

Recent campaigns.

Our work has spanned an enviable list of global clients. From small start up brands to household names, our team have helped businesses of all sizes achieve their goals.

See our work
Mindray bowel cancer infographic social post displayed on laptop.

Our work also included a range of marketing assets, from emails and website banners to brochures, exhibition graphics and support materials. Together, these helped Mindray UK present a clearer, more consistent message across digital channels and key healthcare events.

Marketing Team, Mindray

The website project has been well-structured and clearly managed from the outset. It’s been a demanding process, but the support and direction provided throughout – particularly around planning, issue resolution, and prioritising key actions – has kept the project on track. The collaborative approach has not only ensured steady progress but also helped build confidence within our team. A big thank you to Wish for delivering a well-organised and professional experience.

Clare Jones

Chief Marketing Officer, System C

We found Wish to be a pleasure to work with. Their creative took us in new directions, whilst their all-round marketing knowledge ensured everything is focused on achieving our objectives. We have no hesitation in recommending Wish as a fully integrated marketing agency

SM

Head of Marketing, Animalcare

Recent work.

Let's talk about a campaign

Book a discovery call and let's discuss your marketing challenges.

Frequently asked questions.

  • Engagement is about building meaningful relationships with your audience through relevant, valuable communications. Activation is about encouraging people to take the next step, whether that's attending an event, downloading a resource, making an enquiry or changing a behaviour.

  • We support a wide range of engagement activities, including internal communications, stakeholder engagement, patient awareness campaigns, exhibitions, conferences, direct mail, email marketing, webinars, product launches and integrated multi-channel campaigns.

  • Yes. We believe the best engagement strategies combine digital and offline touchpoints where appropriate. From social media, email and landing pages to exhibition stands, printed materials, events and direct mail, we create joined-up campaigns that provide a consistent experience across every channel.

  • Success depends on your objectives. We agree clear KPIs at the outset, such as attendance, registrations, engagement rates, enquiries, downloads, stakeholder feedback or behavioural change. We then use campaign data and audience insights to measure results and identify opportunities for improvement.

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