Animalcare is a leading name in the UK animal healthcare sector, supplying the veterinary market with a wide range of pharmaceuticals, products and practice equipment.
We were first asked to pitch for the launch campaign for Animalcare’s new range of canine health products. The brief called for a strong campaign idea that could work across online and offline channels, build awareness with veterinary professionals, and create impact at launch.
Following the success of this campaign, we were then entrusted with rebranding Animalcare’s flagship Identichip brand, while bringing related brands Anibase and Locate into one clearer, more consistent proposition.
We developed the Super-earos campaign following detailed market and audience research, creating an integrated campaign that launched at the London Vet Show. The stand became a real focal point at the event, and the campaign was later shortlisted at the VMA Awards.
For the Identichip rebrand, we used focus groups with vets and vet nurses to shape the brand direction, messaging and product structure. The relaunch included three redesigned websites, printed brochures, staff clothing, office displays, email templates, POS materials and internal forms, giving Animalcare a more joined-up and professional brand presence across every key touchpoint.
VMA
Awards Nomination for our Super-earos campaign
3
Website's built and performance campaigns run across multiple platforms
Rebrand
A successful rebranding and launch of Identichip
We found Wish to be a pleasure to work with. Their creative took us in new directions, whilst their all-round marketing knowledge ensured everything is focused on achieving our objectives. We have no hesitation in recommending Wish as a fully integrated marketing agency
SM
Head of Marketing, Animalcare
