AgeCare Care Homes is a growing care home group with nine homes across the UK, providing nursing, residential and dementia care for residents and their families.
AgeCare wanted to strengthen brand awareness, generate higher-quality enquiries and support occupancy across its portfolio in a competitive care sector.
We were asked to develop a multi-channel digital marketing strategy that would improve visibility, build trust with prospective families and create a more consistent approach to engagement across paid media, organic social, content and internal communications.
We delivered a joined-up digital strategy across Google Ads, Facebook, Instagram, Bing Ads and organic social media. This included geo-targeted paid campaigns structured by region and care home location, supported by keyword research, audience-focused ad copy, monthly social content plans, refreshed visuals and thought leadership blog content to improve visibility and build trust with prospective families.
The activity helped AgeCare strengthen its online presence, improve community engagement and take a more proactive approach to lead generation. We also introduced a quarterly staff and resident newsletter to support internal communication, while organic social media saw clear growth, including a 60% increase in LinkedIn followers, a 30% increase in Facebook followers and a 78% increase in Instagram followers.
Working with Wish Agency has been a game-changer for AgeCare Care Homes. Their expertise in digital and creative marketing has elevated our brand presence and engagement across multiple channels. From strategic campaign development to stunning visual content, Wish has consistently delivered innovative solutions tailored to our needs. Their team is not only talented but also incredibly responsive and collaborative, making every project a seamless experience. Thanks to their support, we’ve seen measurable improvements in audience reach and engagement. We highly recommend Wish Agency to any organisation looking for a trusted marketing partner.Parul Patel
Parul Patel
Marketing and Communications Lead, AgeCare
