Elizabeth Finn full marketing support.

Elizabeth Finn Homes provides high-quality later life care across eight homes in the UK. As a profit for purpose company and wholly owned subsidiary of Turn2us, they are committed to creating warm, kind and supportive communities for residents.

Client

Elizabeth Finn

Services

Brand & Positioning Campaign & Content Web & Experience Performance Marketing Engagement & Activation

The brief.

Following a full visual identity refresh, one of our first key projects was to design and develop a new website that would bring the updated brand to life online. The site needed to improve the user experience for prospective residents and their families, making it easier to explore individual care homes, understand the care offering and make an enquiry.

The website also needed to support lead generation, with improved tracking to help monitor form submissions, referral sources and care home preferences.

The outcome.

We designed and developed a new website that reflects the warmth, quality and professionalism of the Elizabeth Finn Homes brand. Each care home was given its own dedicated microsite-style section, making key information easier to find and helping users move through the site in a clearer, more logical way.

Since then, we have continued to support Elizabeth Finn Homes across the vast majority of their marketing activity, including marketing collateral, SEO, PPC and wider digital marketing. This ongoing support has helped maintain a consistent presence across key customer touchpoints, while the website has delivered a 22% increase in website leads, a 100% increase in brochure requests and a 34% increase in average engagement time.

Wish Agency’s understanding of the care sector alongside evolving strategies and tactics is evident and valuable. They manage our website responding to ongoing advancements and reporting clearly on analytics and strategic improvements. They have delivered creative campaigns, PR, recruitment marketing, occupancy support, and promotional offers. They strike the perfect balance between promoting the organisation and understanding the realities of competing priorities. Wish are highly effective and a pleasure to work with.

Anna Boyes

Marketing Director, Elizabeth Finn

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