Healthcare Homes is a national provider of residential care, nursing homes and home care services, supporting people across multiple locations throughout the UK.
Healthcare Homes needed support with two key commercial priorities: increasing occupancy across its care homes and recruiting carers and nurses in a highly competitive market.
The wider challenge was to simplify a fragmented digital presence. The client needed to bring together separate websites for care homes and home care services into one clear, accessible platform, while supporting different audiences, services and location-based search journeys.
We delivered targeted paid social and Google Ads campaigns to support recruitment and occupancy, with campaign messaging tailored to both job seekers and families researching care options.
We also led the website strategy, structure, UX and design process, creating clearer navigation, improved enquiry pathways and dedicated location pages to support local SEO. The result is a more joined-up digital platform that helps users find the right service more easily and gives Healthcare Homes a stronger foundation for ongoing marketing activity.
