ARC Regulatory supports pharmaceutical, biotech, diagnostic and start-up companies through complex regulatory, clinical research and compliance requirements. Established in 2010, ARC is a trusted IVD and CDx partner focused on improving patient care through global regulatory expertise.
ARC needed a new website that would generate higher-quality business leads while supporting wider marketing activity across print, events and content campaigns.
The brief was to create a more engaging, scalable platform that could clearly communicate complex services, improve user journeys and connect with HubSpot CRM. The site also needed to make it easier for ARC’s team to manage regular updates, including webinars, white papers and industry news.
We designed and developed a new WordPress website with a clean, professional visual style, clearer navigation and stronger calls to action throughout. The user experience was structured to help visitors quickly understand ARC’s services, explore sector-specific content and take the next step through HubSpot-integrated enquiry routes.
The project also brought ARC’s digital products website into the main site, creating a more joined-up online presence and improving lead generation opportunities. With improved content structure, SEO-focused sections and a more manageable CMS, the website now gives ARC a stronger platform for ongoing marketing activity.
+24%
increase in users
+21%
increase in user engagement
+44%
increase in time on site.
Wish was instrumental in the development of ARC Regulatory’s new website. From concept through to buyer journey exploration, the team at Wish engaged proactively, given advice, guidance and always with enthusiasm. We cannot thank the team enough for their continuous support since the web launch.
HT
Chief Commercial Officer, ARC Regulatory
