Burgess Pet Care ecommerce website.

Burgess Pet Care is one of the UK’s leading animal food manufacturers, with a heritage dating back to 1649 and a strong reputation across UK and overseas markets.

Client

Burgess Pet Care

Services

Campaign & Content Web & Experience

Person holding a smartphone with the screen displaying the Burgess website. Green background with yellow flowers in the top left hand corner and bottom right hand corner

The brief.

Burgess had identified new opportunities to grow online, but their existing website was underperforming and limiting the brand’s ecommerce potential. They needed a new website that could support online sales, improve the user experience and strengthen brand awareness across pet owners, vets and retailers.

We were asked to deliver a WordPress powered ecommerce website with WooCommerce at its core, combining a bespoke front-end experience with the flexibility Burgess needed to manage products, orders, fulfilment and content effectively.

The outcome.

We created an e-commerce website designed around clear user journeys, improved navigation and a more engaging brand experience. The site included a feature-rich mega menu, Feefo reviews, Stripe payment integration, a retailer finder tool, a protected vet area, retailer resources and the Burgess Pet Club, giving different audiences a more useful and tailored experience.

The new website helped Burgess turn online interest into measurable ecommerce performance, including a 411% increase in sales, with one weekend exceeding the previous month’s total sales. Improvements to the website’s UX also contributed to a 35% reduction in bounce rate, while five-star Feefo reviews reflected the positive experience customers were having online.

Results.

448%

Increase in sales exceeding the previous months sales in one weekend.

38%

Reduction in bounce rate as a result of improvements in the website's UX.

5 Star

Reviews on Feefo highlighting the positive user experience.

The launch was a huge success, with sales over the first weekend exceeding the previous month’s sales revenues by a whopping 448%, and feedback from our customers has been fantastic.

Joshua Duggan

Digital Marketing & Ecommerce Manager, Burgess Pet Care