CD Medical had developed several well-established product brands, each with its own identity, market position and loyal customer base. However, the portfolio lacked a cohesive brand architecture, making it harder to communicate the full breadth of the business and support cross-selling between product ranges.
We were asked to create a clearer relationship between the corporate brand and its individual products while retaining the recognition and equity of established brands. The project included brand strategy, visual identity, packaging, marketing materials, website design and ongoing digital activity.
