CPP branding & website development.

CPP Group is a global assistance business working with insurance, banking and finance partners across international markets. Their products help brands improve customer loyalty, create new revenue opportunities and support customers when things go wrong.

Client

CPP

Services

Brand & Positioning Web & Experience

The brief.

CPP needed a refreshed brand identity and a new corporate website that better reflected its move towards digital-first assistance. The existing brand and website had become fragmented across markets, with an outdated backend, inconsistent visual identity and a digital experience that no longer matched the scale or ambition of the business.

We were asked to create a clearer, more confident brand presence, develop a modern corporate website, and produce scalable templates that could support CPP’s international teams, including India and Turkey.

The outcome.

The project delivered a refreshed identity, a faster and more reliable website platform, and a clearer digital experience for partners, investors, customers and job seekers. The new site improved usability, mobile performance and content management, while giving CPP a more consistent brand toolkit for use across global markets.

We also extended the new visual identity beyond the website, applying it across key business materials including business cards, compliment slips and printed brochures. This helped CPP present a more unified and professional brand across both digital and offline customer and stakeholder touchpoints.

Working with Wish Agency on our re-brand project has been a transformative experience for CPPGroup Plc. The re-branding process was expertly managed from start to finish, bringing our vision to life with creativity, precision, and a true understanding of our brand values. The team’s strategic insight and commitment to delivering excellence were evident every step of the way.

The subsequent multilingual website redesign and development, overseen by Mark and the development team, further exceeded our expectations. They delivered a modern, user-friendly platform that reflects our renewed brand identity and supports our goals for growth and engagement. Wish Agency’s professionalism and dedication to quality make them a trusted partner, and I highly recommend them to anyone looking for top-tier brand and digital expertise.

Joanne Davies

Marketing and Insight Director, CPP

CPP branding & website development.

Client

Services

The brief.

The outcome.

Explore our work.