DB Cargo.

DB Cargo is the UK’s largest rail freight company, transporting goods across the UK and into mainland Europe via the Channel Tunnel. With a large, distributed workforce and a strong presence across the transport sector, clear and consistent marketing communications are essential.

Client

DB Cargo

Services

Campaign & Content Performance Marketing Engagement & Activation

The brief.

Over the last five years, we have supported DB Cargo across a range of marketing and communications activity. The brief has been to help the business communicate clearly with both internal and external audiences, while maintaining a professional and consistent brand presence across every touchpoint.

This support has included creative and practical delivery across campaign materials, marketing collateral, exhibition support and train livery projects, as well as internal communications for key business initiatives.

The outcome.

We have delivered a wide range of marketing support for DB Cargo, helping the business present a consistent and credible brand across print, digital, live events and physical assets. This has included creating marketing collateral, supporting exhibitions, developing train livery concepts and producing internal campaign materials for staff engagement.

As part of this wider relationship, we also delivered an IT safety and security campaign that was shortlisted in the National Rail Awards 2020, received positive recognition from IT teams across the wider DB group, and supported a significant reduction in IT security issues across the company.

The team at Wish are an absolute pleasure to work with. They always take time to really understand our business and what we are trying to achieve with our campaigns. Wish deliver some great creatives and are always there to help even when given an almost impossible timeline! It’s like having an extended team!

M.P.

Internal Comms Manager, DB Cargo

DB Cargo.

Client

Services

The brief.

The outcome.

Explore our work.