Lakeside Village marketing support.

Lakeside Village is Yorkshire’s leading outlet shopping venue, home to more than 45 big-name retail tenants and welcoming around 2 million visitors each year.

Client

Lakeside Village

Services

Brand & Positioning Campaign & Content Performance Marketing Engagement & Activation

The brief.

Lakeside Village needed a trusted marketing partner to provide ongoing strategic, creative and promotional support across the full customer journey. In a competitive retail landscape, the focus was on growing quality footfall, increasing visit frequency and supporting the centre’s wider commercial performance.

Over the last six years, we have worked closely with Lakeside Village to deliver rounded marketing support across seasonal campaigns, tenant promotions, on-site activity, digital marketing, social media, PR, print and out-of-home advertising. Each piece of activity is developed to strengthen the Lakeside Village brand and reinforce the key message of “shop, meet, enjoy, eat & drink”.

Lakeside Village Summer Campaign creatives.

The outcome.

Our continued partnership has helped Lakeside Village maintain a consistent and engaging presence across both online and offline channels. From creative campaign concepts and promotional assets to media planning and digital activation, we ensure each activity is joined up, audience-focused and aligned with the centre’s objectives.

This ongoing support has included key promotional periods such as summer holidays, Back to School, seasonal retail campaigns and family-focused events. By combining strong creative, practical campaign planning and an omnichannel approach, we have helped Lakeside Village continue to attract visitors, support its retail tenants and build stronger engagement with local and regional audiences.

Results from one of our focus campaigns.

3%

Footfall increase over targeted period

8%

Increase in retail sales over targeted period

10,400+

Clicks on 3 month Google campaign

Wish brilliantly created and executed the Wildlife Discovery summer promotion. We were absolutely delighted that both footfall and sales were beyond our expectations throughout the promotion.

A. Chandler

Deputy Centre Manager, Lakeside