Roberts Mart are a Leeds-based, family-owned packaging manufacturer with 170 years of experience, supplying printed flexible packaging, collation shrink wrap, laminated films, lidding films, polythene bags and paper products to brands in the UK and overseas.
Roberts Mart
Roberts Mart wanted to raise awareness in existing and target markets, strengthen their brand profile and create content that better reflected their expertise, culture and long-standing commitment to sustainability and innovation.
We were asked to support the business with brand positioning, digital presence and wider marketing activity, helping to present Roberts Mart as a forward-thinking leader in a competitive B2B packaging market.
We refreshed the brand positioning with the line “Don’t Follow the Pack”, developed a more distinctive social media presence and created a new website designed to set Roberts Mart apart from their competitors. The website included a visual mega menu, animated elements, video content, an interactive company timeline and a customised CMS to make content management simple for the client team.
Alongside the website, we supported Roberts Mart across wider digital and traditional marketing activity, including content creation and an exhibition campaigns for a key packaging sector show at the NEC. The stand design and campaigns have helped increase footfall, support lead generation and reinforce Roberts Mart’s position as an established, ambitious and innovative packaging business.
Establishing a robust and enduring partnership with the Wish team has been a game-changer for us. Their consistent delivery of exceptional work aligns seamlessly with our strategic objectives. From injecting original creative flair into our website and social media content, to elevating our brand presence across diverse market sectors, Wish has played a pivotal role. The collaborative efforts encompass exhibition design, marketing initiatives, and more, where the team consistently exceeds our expectations. Their unwavering reliability and innovative approach have truly enhanced our overall success.
B.R.
Marketing Director, Roberts Mart
