Springfield Healthcare provides specialist care services in luxury surroundings across eight care homes in Yorkshire. With over 50 years’ experience, they are committed to supporting residents with dignity, independence and high-quality care.
Springfield Healthcare needed a long-term marketing partner to support the growth of its care home portfolio, strengthen brand visibility and help generate quality enquiries across both resident occupancy and recruitment.
After inheriting a group of legacy websites, including individual sites for care homes and homecare services, we were asked to improve performance, streamline the digital journey and support the brand as it continued to grow.
We initially made a series of conversion improvements across the existing website portfolio, before designing and developing new Springfield Homecare and Care Villages websites. Following a rebrand and the opening of two further homes, we then created a new website that brought the Springfield offer together into one clearer, more user-friendly platform.
Alongside the website work, we managed a careful SEO migration and redirection process to protect search visibility. We have also continued to support Springfield through Google Ads, paid social and offline marketing activity, helping to generate care enquiries, support recruitment campaigns and maintain strong occupancy across their homes.
1950
Leads in 12 months
48%
Increase in page views since website launch
30%
Increase in PPC conversions Yoy
Wish are good, it’s that simple. They work hard, do more than they need to, think as well as act, are consistent and above all they’re great to work with and represent good value. They are super supportive of us and nice people – and we all want to work with nice people, right?
S.R.
Head of Marketing, Springfield Healthcare
