UGP’s existing website was dated and no longer presenting the right impression of the business. We worked with the team to plan, design and build a new lead-generating website with three clear objectives: deliver sales leads, provide better customer support and help attract great people to join the business.
The project was also timed alongside UGP’s move to HubSpot, so it was important that the website could integrate with the CRM and support a more effective sales process. The site needed to capture high-quality enquiry data, improve user journeys and give the internal team simple tools to manage content through WordPress.
